A PLAYBOOK FOR NEXTGEN GIVING
From Ageing Donors to Emerging Wealth
Total giving in Australia is up 33% over the last five years, but the number of active donors is shrinking. Meanwhile, we are witnessing a $5.4 trillion intergenerational wealth transfer — the largest in history. Millennials and Gen X aren't just future donors, they are ready to give now, if you know how to speak their language.
This playbook, built from the insights of 1,000 Australian donors and charities we've worked with, is designed to help you capture, acquire and convert NextGen donors.
Download the playbook now:
How this playbook helps your NextGen Donor strategy
- Learn how to engage ‘impact natives’: Shift from traditional asks to authentic, transparent storytelling that invites a true partnership in change.
- Discover how to drive higher conversion: Match NextGen donor motivations with specific giving products and a seamless digital-first experience.
- Explore real case studies: See how leading organisations are building strong fundraising brands and using brand and fundraising together to engage, convert, and grow the next generation of donors.
- Understand what actions to take now to secure long-term donor value: Why investing in your fundraising brand now will help you capture the $5.4 trillion wealth transfer and projected 30–40% year-on-year ROI growth.
Download the playbook and prepare your organisation for NextGen digital fundraising.