Win Donor Trust in 2026
Australian donors are still generous in 2026, but they’re becoming more careful about where their gift goes and who they trust to make an impact.
Results from our Annual Charitable Donor Survey of 987 Australians show:
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60% of donors plan to give the same or more this year
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78% say charity trustworthiness influences where they choose to give
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56% of donors gave to just one charity in the past 12 months
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30% of donors planning to give still haven’t decided which charity they’ll support
To access the full survey insights, discover what’s changing in donor behaviour and where the strongest fundraising opportunities lie in 2026, Download the 2026 Donor Behaviour Report now.
the donor pool is tightening. But generosity hasn’t disappeared.
In fact, 60% of donors plan to give the same or more this year. And yet, 30% of those ready to give still haven’t decided who to support. Growth isn’t slowing, it’s just more concentrated. And it’s coming from a new generation of donors, alongside committed mid-value supporters who are holding the line.
The opportunity is there. But only for organisations that know where to look and how to act.
This report reveals:
✓ Who is still giving and why
✓ What’s driving donor decisions in 2026
✓ Where fundraising growth is really coming from
✓ The channels and tactics to build trust and convert
✓ Top opportunities for not-for-profits right now
Donors are more considered, more selective, and more cautious with every dollar. They’re looking for organisations that can clearly and confidently show that their contribution will make a real difference.