ntegrity's Annual Donor Report 2026

be the chosen charity donors give to this year

Success in fundraising today depends on one thing: knowing how to earn donor confidence in uncertain times.

Data from our latest national survey of 987 Australians shows donors are still generous this year. 60% plan to give the same or more. But with 78% citing "charity trustworthiness" as the number 1 determining factor for where their gift goes, and a majority 56% of engaged donors giving to just one charity in the past 12 months — it's clear donors are more cautious than ever this year.

So how to build donor trust and be the chosen charity donors support? This report goes beyond data, giving not-for-profits insights and top opportunities to action in 2026.

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More than a report. It’s your fundraising playbook for 2026.

Right now, the donor pool is tightening. But generosity hasn’t disappeared. In fact, 60% of donors plan to give the same or more this year. But with 78% citing "charity trustworthiness" as the number 1 determining factor for where their gift goes, and a majority 56% of engaged donors giving to just one charity in the past 12 months — it's clear donors are more cautious than ever this year.

Growth isn’t slowing, it’s just more concentrated. And it’s coming from a new generation of donors, alongside committed mid-value supporters who are holding the line. The opportunity is there. But only for organisations that know where to look and how to act.

What you’ll find inside the report:

Where growth is really coming from in 2026
How donors think, plan, and choose who to support
What drives giving when money feels tight
The channels and tactics to build trust and convert
Top opportunities for not-for-profits right now

Donors are more considered, more selective, and more cautious with every dollar. They’re looking for organisations that can clearly and confidently show that their contribution will make a real difference.