AN NTEGRITY ON DEMAND WEBINAR
Under The Hood:
How Vision Australia’s '100K Your Way' Achieved 54% Growth in a Highly Competitive Market
In a crowded Australian peer-to-peer space, achieving a 54% year-on-year growth is a remarkable feat in 2024. Vision Australia's '100K Your Way' campaign accomplished this for the third consecutive year by streamlining the campaign ask, targeting the most valuable audiences who contributed 76% of the revenue, and crafting a tailored digital experience for them.
With a strategic digital approach, growth is possible even in the most competitive of environments.
In this webinar, Ian Finlayson, General Manager of Fundraising, Marketing & Communications at Vision Australia, and Romena Mok, Senior Client Success Manager at ntegrity, take an exclusive look "under the hood" of Vision Australia's successful strategy. Watch as they delve into the year-on-year growth tactics, optimisations, and lessons learned.
With a strategic digital approach, growth is possible even in the most competitive of environments.
In this webinar, Ian Finlayson, General Manager of Fundraising, Marketing & Communications at Vision Australia, and Romena Mok, Senior Client Success Manager at ntegrity, take an exclusive look "under the hood" of Vision Australia's successful strategy. Watch as they delve into the year-on-year growth tactics, optimisations, and lessons learned.