How the salvos grew its digital fundraising by 298%

The Salvation Army is a well-known and much-loved Aussie charity.

But just a few years ago, The Salvation Army were falling behind. Their fundraising model was built for a past era — dependent on direct mail, missing younger audiences, and underperforming online.

The solution? A bold digital playbook that transformed their organisation in just five years:
→ 298% digital fundraising growth 
→ 34% increase in younger donors 
→ 84% increase in new donors 

Join The Salvation Army National Head of Fundraising, Janine Kewming and ntegrity’s Creative Director, Kyle Vermeulen, who will share a behind-the-scenes look at how ntegrity and The Salvation Army turned ambition into action — and results. 

What you’ll learn:

•  How to reach new donors under 55

• The product strategies that drove $106 million in new revenue

• How to use cut-through creative and smart testing in every campaign

• What you need to invest in… and what can wait