The Highest Impact Digital acquisition strategies for 2025

Digital is the #1 driver of new donors—outpacing direct mail (7%) and face-to-face (17%), with 35% of new donors coming through digital channels (Benchmarking Project, 2024). It makes sense, especially when donors (of all ages and giving levels) tell us that digital is their preferred giving channel. Yet, many not-for-profits struggle to achieve the scale or ROI when using digital for new donor acquisition.

In this webinar ntegrity’s fundraising strategists share high-ROI, scalable digital strategies to grow your donor base – with a focus on acquiring new cash donors.

Learn when to use always-on, Major Appeals, or stand-alone acquisition campaigns, how to target the right audience, and what messaging drives action. Featuring real case studies from Australian charities, this session will equip you to future-proof your donor pipeline and drive sustainable growth.