What Donors Want: Building a 2025 tax appeal that resonates

There’s a lot of pressure on Tax Appeals to perform in 2025. With the giving market in Australia still tough and some charities behind on their targets, Tax Appeals need to work even harder this year. 

In this webinar, our fundraising strategists take a deep dive into our fresh Donor Sentiment Research — surveying 1,000 Australians to uncover giving motivations, fundraising capacity, and channel preferences for EOFY 2025. We also explore digital-first strategies to make the most of the largest fundraising season of the year. 

From understanding unique audience behaviours to leveraging creative and channel trends, this research equips you to level up and launch a successful Tax Appeal.