Future-proof Your Fundraising, Acquire Younger Donors & Grow Your Revenue.
Unlock the blueprint for digital fundraising success. See how leading charities like The Salvation Army, Beyond Blue, and Bush Heritage transformed their results, and get the proven strategies to grow your own digital revenue.
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More than a case study – it’s a blueprint for digital fundraising success.
Even the biggest and best-known charities have found themselves stuck with a fundraising model built for a past era. One that's dependent on an ageing audience, missing NextGen donors, and underperforming in a critical growth channel: digital.
The solution?
A bold digital playbook that’s seen The Salvation Army grow online revenue by 298%, Bush Heritage unlock new donor revenue through a capital campaign, and Beyond Blue increase new donor acquisition by 84% at tax time, and so many more examples of strategic growth on digital.
This playbook is built from our digital fundraising growth model and shaped by our work with organisations like The Salvation Army Australia, ChildFund Australia, Beyond Blue, Amnesty International, World Vision, and more. It shares the strategies that drive real digital results.
What you'll find inside:
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How to acquire new and younger donors (under 55)
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How to diversify your fundraising product mix with digital
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How to build high-performing campaigns through cut-through creative and smart testing
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New media opportunities and digital trends to leverage
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What to invest in now, and what can wait
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Finding the right partner