A PLAYBOOK BY NTEGRITY
Future-proof Your Fundraising, Acquire Younger Donors & Grow Your Revenue.
This is a story about how The Salvation Army Australia grew its digital fundraising by almost 300%, but it’s also more than that.
Like all stories of transformation, it wasn’t easy. It’s been a journey of testing, learning then integrating into every campaign, every practice and every team.
This digital playbook gives a behind-the-scenes look at the strategies and tactics that helped The Salvation Army Australia and many other nonprofits turn ambition into results.
Like all stories of transformation, it wasn’t easy. It’s been a journey of testing, learning then integrating into every campaign, every practice and every team.
This digital playbook gives a behind-the-scenes look at the strategies and tactics that helped The Salvation Army Australia and many other nonprofits turn ambition into results.
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How new donor acquisition focused on new demographics
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Why you need digital-first product offerings
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Using cut-through creative, designed for different audiences
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Smart testing and learning in every campaign
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What you need to invest in
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Finding the right partner
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More than a case study – it’s a blueprint for digital fundraising success.
This playbook proves that even the most traditional nonprofits can evolve. It’s a starting point for how your nonprofit might connect with new donors, invest in transformation as a whole organisation, and win in a digital-first world.