A GUIDE FOR FUNDRAISING LEADERS
Digital Fundraising In The Age Of AI Search & Chat
Donors haven’t changed, but how they discover, evaluate and choose charities has. A 2026 McKinsey study reveals 44% of consumers now use AI search as their primary search tool across the full decision journey. And because AI synthesizes answers, it effectively tells donors which charities to trust long before they arrive on your website. So what should fundraisers do?
This guide explores how AI-powered search and chat are impacting donor trust and giving — and what fundraisers need to do to ensure their charity stays visible and ensure fundraising revenue keeps growing in the age of AI search and chat.
Download the guide now:
What's Inside The Guide
AI-powered search engines and AI chat tools are rapidly reshaping the way people find and trust not-for-profits. The fundamentals of fundraising still matter: strong propositions, transparency, and compelling impact, but the pathway to giving looks very different.
For leaders, the challenge isn’t whether AI is risky. It’s knowing the risks, understanding where the opportunities lie, and where to focus your strategic attention.
For leaders, the challenge isn’t whether AI is risky. It’s knowing the risks, understanding where the opportunities lie, and where to focus your strategic attention.
Here's what you'll discover in this guide:
- How AI is reshaping the donor discovery journey
- The implications for search, content and digital performance
- What leadership teams should prioritise in 2026 and beyond
- Practical steps to future-proof your digital fundraising strategy
Download the guide and prepare your organisation for the next era of digital fundraising.