Turn Christmas generosity into your best appeal yet.
The 2026 Christmas Readiness Checklist sets out exactly what to do in the weeks before December, so your appeal reaches donors while they're still deciding where to give.
.png?width=1080&height=1350&name=Christmas%20Readiness_iPad%20(1).png "Christmas Readiness_iPad (1)")
-
A three-part framework: Deepen, Grow, and Bring It to Life
-
Specific actions to run in the next three weeks, before your appeal drops
- Bonus: the full Christmas Donor Playbook webinar recording
Your donors are deciding now. Is your organisation part of that decision?
Christmas doesn't create generosity. It channels it. Donors are already in a giving mood, and many have made up their minds before your appeal lands.
Meanwhile, a large group of Australians haven't chosen a cause yet, which makes this one of the biggest new-donor windows of the year. And it closes fast.
76%
94%
of mid-value donors plan their giving in advance
of major donors plan their giving in advance
44%
of Australians say where they give depends on the cause
1 in 3
haven't picked a cause yet
Three workstreams to run before your appeal drops
For each one, you'll get why it matters right now, the specific actions to take, and what to measure along the way.
Deepen
Warm up your mid and major donors before the ask, with specific actions for the next three weeks, so you're part of their plans now.
Grow
Build a genuine on-ramp for undecided givers, and learn how to convert them while the window is still open.
Bring it to life
Brief and test creative that cuts through, and know what to measure at each stage of your campaign.
Hear the research first-hand
ntegrity's senior fundraising strategist, Claire Grigaut, unpacks the findings behind the checklist in the Christmas Donor Playbook webinar. Watch a few highlights below, and get the full recording when you download.
What the Christmas season really means to donors.
The three types of donor behaviours at Christmas.
Using creativity to connect with donors: An example from Beyond Blue's Christmas 2025 campaign.
helping Good Grow
ntegrity is a certified B-corp company helping not-for-profits raise millions, grow movements, and build a sustainable future. We partner with ambitious teams to grow digital revenue, reach new and NextGen donors, and create fundraising products that drive sustainable, long-term impact.
Every year, we run donor sentiment research to understand how Australians feel about giving at Christmas. It means our clients and community can build their appeals on clear, fresh strategies that keep pace with what donors want now.
"Across my career, few partners have demonstrated the combination of expertise, commitment and genuine partnership that ntegrity brings. They are a trusted and highly valued partner, consistently delivering the insight, capability and impact that makes a lasting difference."
- Caroline S.